The sneaky science behind the impulse shopping aisle

Mar 11, 2024

The Cost of Living ❤s money — how it makes (or breaks) us. Catch us Sundays on CBC Radio One at 12:00 p.m. (12:30 p.m. NT). We also repeat the following Tuesday at 11:30 a.m. in most provinces. Miss a segment? Find this week's stories below or subscribe to the podcast here.

If it's good enough for celebs, is it good enough for you?

Brands have paid celebrities to endorse products forever. But why do we care what Taylor Swift says about Diet Coke? Or Shaquille O'Neal thinks about crypto?

Why retailers want us to indulge our impulses

Even the most disciplined shopper makes an impulsive purchase once in a while — and that's just fine with retailers. In fact, stores like HomeSense, Canadian Tire and Sephora are banking on it.

'22, the economy and you

This year was a real mixed bag for the Canadian economy. The cost of groceries, gas and just about everything else went up. But in other ways, the economy was remarkably resilient.

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